BP Global Loyalty - Case Study


BP station

Comarch’s cooperation with BP began in 2002, when an agreement was signed to supply BP Poland with a loyalty solution.  Because the Polish loyalty programme was so successful, Comarch in 2005 signed a global agreement with BP, since that time the Comarch Loyalty Management (CLM) solution had been implemented in Germany, France, Spain, Portugal, the United Kingdom and Austria.

The main goal of the CLM system developed for BP Global was to increase the attractiveness of the offers directed toward BP customers, while also helping to strengthen customer loyalty.



Specifically, BP Global chose Comarch Loyalty Management to attain the following goals:

  • Keep the current customer base
  • Increase sales to current BP customers
  • Gain new customers (respectively, increase sales)
  • Increase the company's prestige by building individual relationships with customers
  • Increase the company's market share by using modern marketing methods
  • Increase sales of non-gas products
  • Decrease marketing costs
  • Improve time-to-market


To read how successful Comarch was in deploying its CLM for BP’s multinational loyalty program, please fill out the form below.

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