Comarch’s cooperation with BP began in 2002, when an agreement was signed to supply BP Poland with a loyalty solution. Because the Polish loyalty programme was so successful, Comarch in 2005 signed a global agreement with BP, since that time the Comarch Loyalty Management (CLM) solution had been implemented in Germany, France, Spain, Portugal, the United Kingdom and Austria.
The main goal of the CLM system developed for BP Global was to increase the attractiveness of the offers directed toward BP customers, while also helping to strengthen customer loyalty.
Specifically, BP Global chose Comarch Loyalty Management to attain the following goals:
To read how successful Comarch was in deploying its CLM for BP’s multinational loyalty program, please fill out the form below.