As the United Kingdom’s hub airport, London Heathrow Airport is home to more than 80 airlines, serving 184 destinations all around the world. It is the busiest airport in Europe and the third-busiest airport in the world, in terms of passenger traffic. Additionally, Heathrow has the highest retail sales of any airport in the world. Managing over 70 million passengers each year, Heathrow recognised that its previous loyalty scheme was not maximising engagement and spend among its valued customers.
Looking to increase one-to-one engagement and gain deeper insight on its passengers, Heathrow chose Comarch Loyalty Management for the overhaul of its loyalty program, which went live in May 2013.
In launching its new loyalty scheme, known as Heathrow Rewards, Heathrow set a number of key objectives:
To gain access to the detailed figures and results of the successful Heathrow Rewards launch, please fill out the form below.