Comarch Loyalty Management for BP Global

BP p.l.c. is one of the world’s leading international oil and gas companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemical products for everyday use.

The BP group operates across 6 continents, and its products and services are available in more than 80 countries. The group has 22,100 service stations worldwide. The company owns 6 key brands: BP, ARAL, ARCO, Castrol, ampm and Wild Bean Café.

To read the full case study, please fill out the below form.

Implemented solutions

Comarch Loyalty Management

Comarch Loyalty Management offers all the tools needed to build a successful loyalty program, created for both individual and business customers.

See more

Business challenges

 

BP wanted to run a loyalty programme on a large scale, and after almost a year long tendering process, Comarch was chosen as the IT platform provider (among 20 other vendors). The main goal was very simple – a single global IT platform for all countries.

 

The main goal of the CLM system developed by Comarch for BP Global is to increase the attractiveness of the offer directed to BP customers and to help strengthen customer loyalty, as well as:

 

  • Keeping the current customer base
  • Increasing sales to current BP customers
  • Gaining new customers (and therefore respectively increase sales)
  • Increase company prestige by building individual relationships with customers
  • Increase company market share by using modern marketing methods
  • Increase sales of non-petrol products
  • Decrease marketing costs
  • Improve time-to-market

The Solution

 

The system provided by Comarch met all of BP’s needs and requirements. Comarch delivered a different scope of functionalities for each BP country while maintaining BP's corporate standards, requirements and legal aspects of the local markets. Additionally, each country implemented a unique loyalty programme with individual operation models and separate loyalty programmes creating independent promotions, redemption rules and marketing messages. The system modules implemented at BP included:

 

  • Business Administration
  • Contact Centre
  • Logistic Module
  • Business to Business Application
  • On-site Application (specifically developed for this project for BP)
  • A unique aspect; the solution runs on a single IT platform which serves all of BP's European programs. The system is hosted in the Comarch Data Centre located at our Krakow headquarters.

 

Comarch not only provided a software solution, but a wide range of professional services: consulting, development, customisation, maintenance, account management and promotion creation services.

 

Comarch provided integration with the POS system, 3rd party master loyalty systems, CRM, ERP systems, external analytical tool, SMS gateway, e-mail server and letter shop.

To read the rest of the case study, please fill out the form below

* Required fields

Your consent is being requested under the regulations governing the distribution of unsolicited commercial communications and direct marketing by email to allow our representatives to contact you by an email message. In this case your personal data will be processed by companies of the Comarch Group based on their legitimate interests. Learn more  about the processing of personal data by the Comarch Group companies. 

Based on this consent your personal data will be processed by companies of the Comarch Group to send you a newsletter. You can withdraw your consent at any time, but remember that this will not affect the lawfulness of data processing based on the consent before its withdrawal. Your consent is being requested primarily under the personal data protection regulations. By giving this consent, you agree to receive – via the email– unsolicited commercial and direct marketing communications contained in our newsletter. Learn more about the processing of personal data by the Comarch Group companies. 

By submitting this form, you give us access to your personal data. Read about: The processing of your data by companies of the Comarch Group and your rights as the data subject.


Want to learn more? Don't hesitate to contact us!

We'd love to know how we can help you.