Comarch Recognised by Forrester

Comarch was among the few selected companies that Forrester invited to participate in “The Forrester Wave™: Customer Loyalty Solutions For Large Organisations, Q1 2016” evaluation.

Forrester evaluated vendors against forty different criteria, grouped into three broad categories: Current Offering, Strategy and Market Presence. Comarch received its highest scores for loyalty management, pricing structure and average deal size. In the latter two cases, this was also the maximum score possible.

'Consider Comarch if technology discipline is your top priority' – says the Forrester Wave Q1 2016 Report. We believe this recommendation emphasises Comarch’s main advantage: a strong technical background and expertise. Comarch was placed in the category of the end-to-end solutions providers for large organisations. In the report, Comarch was cited as a strong performer, and a vendor that offers competitive options.

Comarch certainly brings strong loyalty management capabilities to the market through its products and experience managing large partner programmes for airlines, travel and oil and gas companies. Clients are very satisfied with Comarch’s value and appreciate the ease of technology implementation and industry expertise. As one client said: ‘We really liked that they could... adapt to the uniqueness of our business.’ – stated the Forrester report.

Forrester also included Comarch among vendors who are expanding into new markets: Comarch’s recent investment in Thanks Again enhances its offering for clients in the travel vertical, and it is in the process of launching a smart city solution that will enable municipalities to leverage its loyalty management product across government, business and community stakeholders.

Comarch’s solution was also recently mentioned by Gartner, another leading research firm, in two reports entitled “Hype Cycle for Digital Commerce” and “The Gartner CRM Vendor Guide”.

This is great news. In our opinion, our advanced solutions, international experience, fast product development and the strategic business decisions of our Board allowed Comarch to to be named a “Strong Performer.” Our work with over eighty clients, including FMCG companies, telecoms, financial institutions and travel companies, was worth it – says Radoslaw Zep, CRM&Marketing Product Manager, Comarch.

Comarch has over twenty years of experience in designing, implementing and integrating state-of-the art IT loyalty solutions. CRM&Marketing is a comprehensive suite of IT solutions and professional services, which can be used to build and manage loyalty programs, create rich consumer experiences and personalised interactions across multiple touch points, automate marketing processes and, finally, boost profits. Comarch software supports the entire loyalty value chain. It also offers big data analytics and innovative customer engagement systems based on gamification, which increases profits and strengthens relationships between customers, partners and the brand. Comarch loyalty solutions are used by BP, London Heathrow Airport and many leading airlines including Air Asia, JetBlue, Brussels Airlines, and Turkish Airlines.

Comarch has over twenty years of experience in designing, implementing and integrating state-of-the art IT solutions for the retail & services market sector. Currently, our projects are implemented in 41 countries on 5 continents, mainly for large companies operating in industries including Retail, FMCG, oil & gas, transport  and travel (e.g. airlines, airports), logistics, automotive and manufacturing.  Our clients include, among others, companies such as BP Global, Carlsberg, Heathrow Airport, Metro Group, Diageo (producer of brands such as Johnnie Walker, Smirnoff and Baileys), Red Bull and Tesco. The full list of clients is available here:


Comarch's loyalty products have been recognised and evaluated in the following reports by analyst companies:

Gartner -

  • Hype Cycle for Digital Commerce, 2015
  • Hype Cycle for Digital Marketing, 2015
  • Market Guide for Loyalty Marketing Platforms, 2015
  • The Gartner CRM Vendor Guide, 2015
  • Key Customer Experience Foundations for Marketing Leaders, 2015
  • The Gartner CRM Vendor Guide, 2014
  • Hype Cycle for CRM Marketing Applications, 2012

Forrester Research -

  • The Forrester Wave: Customer Loyalty Solutions for Large Organisations Q1, 2016
  • Understanding the anatomy of a Loyalty Technology platform, 2012
  • The Customer Loyalty Ecosystem, 2011

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