In this white paper we will highlight the current key challenges that B2B marketers are facing, including:
1. B2B Landscape Complexity
2. Gaining Control over Customer Experience (CX)
3. Integration of Communication and Sales Channels
4. Retention and Aquisition Activities
This white paper will discuss the basics of loyalty and engagement programmes both past and present, and highlight the dynamic changes to the current B2B environment. We will share tips and recommendations that we have collected during various projects with international brands, which will be useful when creating a new B2B loyalty programme, or revamping your current one.
To read the rest of the white paper,
please fill out the form below: