To create true loyalty, businesses must go beyond the program and the entire organizational structure to place their customers at the heart of everything they does.
In this guide we will look at why the financial service sector must focus on developing customer-centric services and programs, and we will examine how the industry can put such plans into action.
By reading this white paper you will learn:
- The impact of changing regulations on loyalty
- Why financial institutions can’t afford to ignore loyalty
- How to deliver loyalty in financial services
- The perils of false loyalty
- Critical success factors
- Common mistakes to avoid
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