White paper: Gamification... what's next?

Marketers have been exploring the applications of gamification within loyalty programmes, mobile apps, and in-store promotions, to name a few. The Internet of Things sheds new light on these strategies.

This white paper examines the connection between gamification and the IoT, and their importance for your business.

Spoiler alert: this is not another article persuading you that gamification is the best or only way to improve your business results. That’s because single-handedly, it’s not. Throughout this white paper, Comarch explains how gamification and IoT can work together to achieve these results.

Topics include:


  • Gamification and the IoT
  • The benefits of Gamification
  • Personalised experience, objects, beacons and smart technologies
  • Gamification in Asia


White paper highlights:


  • Gamification and the IoT Market
  • Jet Blue Case Study
  • The benefits of Gamification 
  • Gamification in the UK
  • Coca-cola case study

To read the rest of the white paper, please fill out the form below:

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